CEO Frequency 022. Build Bigger Impact with Your Book: Boost Your Personal Brand with Melanie Herschorn

Welcome to CEO Frequency 022.

Our special guest, Melanie Herschorn shares her journey and expertise in helping professionals publish books that make a big impact. Melanie emphasizes the importance of having a long-term marketing plan for a book, rather than just focusing on the launch. She explains the many benefits of writing a book for entrepreneurs, including building credibility, attracting clients, and creating a lasting tool for growth and marketing.

She also highlights the value of owning your intellectual property and the power of leveraging other people’s audiences. Melanie advises being intentional and not rushing the writing and publishing process, and she shares her favorite book, The Go-Giver by Bob Burg and John David Mann. Melanie Herschorn is dedicated to helping you step into the spotlight as an authority in your field. As a book marketing and publishing strategist for business owners, consultants, and speakers worldwide, her mission is to support and empower her clients to share their message with the world.

With her background as a celebrity publicist, award-winning journalist, and seasoned entrepreneur, Melanie brings a 360-degree view to guide her clients in building brand awareness, selling books, and positioning themselves as subject matter experts. Her new book, Make a Big Impact with Your Book, is now available.

Here’s how you can connect with Melanie:

📸 Instagram: https://www.instagram.com/melzfreed?igsh=MXJxYjhlNGtpY2czZQ==